The Great Debate - Sex and Real estate

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Airing out the laundry

The latest buzz on the real estate blogosphere is about Sex and Real Estate. It all started with a simple question - Can Sex sell Real Estate? by Shaun Mclane. His broker didn’t find his marketing approach appropriate and set him packing. I feel the question is a bit simplistic for the industry. Do we want to take a clearly unusual approach to marketing our seller’s homes and ourselves? Everyone knows sex sells…look at all the beer commercials, lingerie, and other male oriented purchases. I have read the comments most of the blogs that have talked about this today and you have mixed emotions all over the place. You can check them out here;

Real Estate is all about niche marketing and specializing your skills to meet the market needs. Sure Shaun pushed the limits on his marketing approach and even further his first amendment rights, but the broker had the last word. Sure being in business for yourself is about making bold moves in marketing. He has done that and I applaud his efforts. I just think you should pick and choose your battles. Blogging has become a new media in real estate. Legalities of the whole thing have not truly evolved. I have, since this discussion, added my own little disclaimer and have had this disclosure on my site for a little while. (Midori Miller had a large discussion about this on Active Rain)

So I ask…what say you? Is there a place for this niche marketing? I personally would like to attract a broader customer base with out using pictures of scantly clad women. I’m not saying that I don’t enjoy the Victoria Secret commercials…just sayin’ I’m not selling bras or beer. (not yet)

November 29, 2007 · Filed Under opinion

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